Dewitt Plastics

Custom Shoe Tower

Title: Shoe Floor Display

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Custom Shoe Tower
Custom Shoe Tower


We were recently contracted by a repeat customer to develop a freestanding shoe display that would present 10 current styles. At Dewitt Plastics, our strength lies in our ability to provide customers with a single source solution for challenging fabrication projects.

In this case, the customer had a general design concept that required interpretation necessary to balance design objectives and fabrication parameters. The display would be provided to independent retailers and needed to present a professional image for the brand while being easily shipped and assembled.

The display was constructed using a diverse pallet of materials. ¾" Sintra panels were laminated and CNC shaped, screen printed, and edge painted. Powder coated square steel tubing provided the vertical alignment while simultaneously ensuring consistent orientation of the individual discs. Acrylic shelves and sign holder were cut, polished, and assembled, and color matched HIPS was vacuum formed to create the base cover.

To provide consistency with the customer's broader brand identification, all colors were PMS matched. Functional details such as floor levelers were incorporated to ensure safe and steady display at retail. In a cooperative effort, our customer provided printed header cards to be included and packed with the completed display.

Using only 1.5 square feet of floor space, this 72" tall display was able to be multi-carton packed for UPS shipment. Following initial distribution to the customer's distribution center, we retained a predetermined inventory in our warehouse for drop shipments as requested. At Dewitt Plastics customer service extends beyond simple order processing. To learn more contact us directly.


Product Name
Unstructured Shoe Display Tower
Product Description
Custom Shoe Tower Display
Capabilities Applied/Processes
CNC Machining

Acrylic Fabrication / Finishing
Solvent bonding
Screen Printing
Pad Printing
Assembly and Packaging
Equipment Used to Manufacture Part
Vacuum Former
CNC Router
Pad Printer
Powder Coating Line
Overall Part Dimensions
14.5" diameter x 72" tall assembled
Tightest Tolerances
As necessary for design application
Material Used
Base: MDF with leveling inserts
Base Cover: HIPS
Vertical Support: Square CRS tubing
Display Discs: Sintra
Shelves: .250 Acrylic
Sign Holder: .125 Acrylic
Material Finish
Formed Materials: Industry standard
Acrylic: Flame polished
Industry for Use
Retail Footwear Display
Delivery Location
Standards Met
Joint Specifications, 2D CAD Drawing

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